Many companies understood the suspension of the EU Green Claims Directive (GCD) to mean that pressure on environmental claims had eased. The opposite is true, and removing it did not remove the rules so much as scatter them, and the obligations governing how companies communicate carbon credit use are already in force, enforced, and, in some markets, being litigated.
This guide sets out, in practical terms, what enterprise sustainability, ESG, legal, and procurement teams should and should not say about their carbon credits in 2026, and the steps to make every claim defensible. It covers:
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